Margarita

A crisis can strike any press office, anytime, anywhere and enterprises are usually unprepared. During a crisis, your press office can feel quickly overwhelmed when having to account for large influxes of complex questions, big changes and emergency situations. To stand any chance of mitigating this, proper planning and preparation is key. This is where COLIN’s forecasting tool is an invaluable asset.  The tool allows press officers to prepare press releases and ‘lines to take’ on specific topics or potential outcomes, empowering press offices to save precious time and respond rapidly and effectively with a unified response, informed by a convenient and secure knowledge database....

The COLIN team has been encouraged by positive customer feedback during the past few weeks. Our users regularly mention that they “love” this tool and use it on a day to day basis. Some of COLIN’s features have proven to be extremely helpful for many Press Offices and departments dealing with a high influx of press enquiries during these times. We hope that our newest feature will improve their experience even further.