Top 5 Benefits of COLIN
A crisis can strike any press office, anytime, anywhere and enterprises are usually unprepared. During a crisis, your press office can feel quickly overwhelmed when having to account for large influxes of complex questions, big changes and emergency situations. To stand any chance of mitigating this, proper planning and preparation is key. This is where COLIN’s forecasting tool is an invaluable asset. The tool allows press officers to prepare press releases and ‘lines to take’ on specific topics or potential outcomes, empowering press offices to save precious time and respond rapidly and effectively with a unified response, informed by a convenient and secure knowledge database....